Enterprise Operations

Integrated Medical And Commercial Operations

Medical and commercial operations often run across multiple vendors, teams, and platforms. Content creation, campaign execution, Medical Legal Regulatory (MLR) review, medical information, analytics, and event support all operate separately, creating unnecessary handoffs and reducing accountability.

Indegene brings these operations together through a connected operating model designed for life sciences organizations, combining domain expertise, proven operating playbooks, and AI-enabled delivery teams.

25%

increase in campaign engagement rate

35%

faster time to market

50%

faster content development & review timelines

Fragmented Operations Create Hidden Costs

Most life sciences organizations rely on several specialized vendors to support medical and commercial operations. One partner may manage content production, another campaign operations, another MLR review, and yet another medical information services.

While each partner may perform well within its own scope, the work between functions often becomes difficult to manage. Internal teams are left coordinating multiple stakeholders, processes, and systems to keep work moving. As complexity grows, teams spend more time managing coordination than advancing business priorities.

The Impact of Fragmentation

Duplicate project management effortRecurring
Inconsistent data definitions and reportingCommon
Knowledge loss during contract transitionsFrequent
Where the impact landsVisibility and accountability

Four Shifts Reshaping Operations

  1. Organizations are moving beyond vendor reduction programs toward integrated operating models that place end-to-end accountability with a single partner. The focus is shifting from managing suppliers to managing outcomes across connected processes.

  2. Teams are increasingly combining specialized experts with AI-enabled workflows. Tasks such as drafting, reviewing, routing, and reporting can be accelerated while maintaining expert oversight, helping improve efficiency and consistency.

  3. Global capability centers are taking on broader operational ownership. Build-operate-transfer models allow organizations to establish capabilities faster while retaining flexibility over long-term ownership.

  4. When content, campaigns, reviews, inquiries, and analytics operate within a connected ecosystem, organizations gain greater visibility into performance and operational trends. Operations can then support decision-making, not just execution.

The common thread across these shifts is integration. Connected operations create stronger visibility, accountability, and opportunities for continuous improvement.

Building a Connected Operating Model

Indegene brings content, campaign, medical, and review operations together through a unified operating model, shared workflows, and common governance.

Consolidate

We transition fragmented vendor activities into a coordinated operating model using established playbooks, defined workflows, and quality controls. Service levels are maintained throughout the transition process.

Each cycle creates new opportunities to simplify work, eliminate operational gaps, and improve outcomes.

Featured Insights

End-to-End Operational Capabilities

Content operations


Content production, localization, adaptation, and digital asset management are connected directly to review and deployment workflows.

Campaign operations


Campaign build, deployment, and execution across marketing technology platforms through connected operational processes.

MLR review operations


Review coordination, AI-supported pre-review checks, and submission management within a unified workflow.

Medical information services


Compliant inquiry management available around the clock, with insights fed back to medical and brand teams when appropriate.

Congress and meeting operations


Planning, content support, execution, and logistics managed within the broader operating framework.

GCC build-operate-transfer services


Design, build, operation, and transfer of capability centers based on agreed timelines, governance models, and performance requirements.

Frequently Asked Questions

Integrated medical and commercial operations bring together functions such as content operations, campaign execution, MLR review, medical information, and analytics within a connected operating model managed through a single governance structure and accountable delivery partner.

In a build-operate-transfer model, a partner establishes and operates a global capability center against defined performance objectives before transferring ownership and operations to the client according to an agreed plan.

Indegene supports both build-operate-transfer and hybrid operating models across medical and commercial functions.

AI helps automate activities such as drafting, quality checks, workflow routing, and reporting while maintaining human oversight.

This allows teams to focus on higher-value activities and can improve operational efficiency over time.

Traditional business process outsourcing models often focus on delivering labor within specific functional scopes.

Indegene takes a more integrated approach by connecting workflows across medical and commercial functions, embedding AI into delivery processes, and providing accountability across the operating model rather than within isolated activities.

Bring Your Operations Together.

Share your vendor map and operations spend. We will identify where fragmentation is creating hidden costs and outline a connected operating model built around your priorities.