Sense
Tandem brings together channel behavior, field notes, medical information queries, market events, and other relevant signals to create a current view of each HCP, including channel and content affinity.
3.5M+
HCP profiles informing Tandem
500M
customer interactions informing engagement decisions
50%
faster campaign deployment
Campaigns run on your calendar, while customers act on theirs. When the two fall out of sync, relevance drops and generic communication becomes easier to ignore.
Journeys planned months in advance cannot respond to what happened yesterday; channel teams optimize in silos, and measurement may arrive only after the money has been spent.
Engagement is becoming a continuous system that senses signals and responds as they change. Quarterly campaigns remain important within a broader always-on model.
Next best action engines can recommend message, channel, and timing for each customer and moment, while people retain responsibility for strategy, guardrails, and science.
Behavioral and content affinity can complement tier-based targeting by showing what each HCP reads, attends, and responds to, creating a more precise basis for engagement.
Modular, pre-approved content and automated guardrails can help personalization scale while keeping compliance embedded in the workflow.
Together, these shifts point to engagement run as a connected operating model where every interaction helps inform the next one.
Tandem brings together channel behavior, field notes, medical information queries, market events, and other relevant signals to create a current view of each HCP, including channel and content affinity.
Proof
50%+
HCP engagement
3.9%
increase in prescribing behavior
4:1
return on investment
See how progressive profiling, preference management, and value-led exchanges can strengthen the foundation for more relevant omnichannel engagement.
See how coordinated omnichannel journeys and localized messaging helped increase prescribing behavior while improving HCP engagement.
Learn how continuous social listening can help teams identify scientific, competitive, and audience signals before, during, and after a congress.
People, tools, data, and technology work together to connect audience understanding, planning, activation, and measurement.
Recommendations on message, channel, and timing are informed by behavior, context, and defined guardrails.
Journey design and always-on execution are coordinated across field, owned, and paid channels.
Build, deploy, and run services across the marketing technology stack, including Veeva and Salesforce Marketing Cloud.
Live performance measurement supports in-flight optimization rather than waiting for post-campaign reporting.
Rep-triggered emails, suggestions, and coordinated field-digital engagement are informed by shared customer context.
Always-on engagement replaces periodic campaigns with a continuous system that senses customer signals and responds in the moment.
Indegene runs it as a sense-decide-deliver-learn loop with AI decisioning under human direction.
Next best action uses AI to recommend the most relevant interaction for each HCP based on behavior and context.
Indegene grounds it in Tandem, its HCP behavioral dataset, so recommendations start from real engagement history.
Response improves when targeting reflects behavior, content fits the customer's moment, and each interaction informs the next.
Tandem adds broader earned HCP engagement history to the brand's own signals, providing more context for decisions over time.
Media and customer relationship management agencies typically manage parts of the channel ecosystem.
Indegene connects audience understanding, decisioning, orchestration, campaign operations, field coordination, and measurement through one engagement operating model, while continuing to work with existing agencies, platforms, and field teams.
Bring us 6 months of engagement data. Within3 weeks, we will provide a relevance audit, an always-on operating design built on Tandem, and agreed engagement milestones.