The Customer
A global leader in manufacturing eye care products needed to build a robust re-launch strategy for a brand it had recently acquired. Its main goal was to drive awareness of the new brand among healthcare professionals (HCPs) and increase prescription volumes.
Challenges
- No single source of truth to create a unified 360° view of HCPs
- Limited salesforce insights affecting the strategic distribution of resources
- Difficulty in identifying channel and content requirements for personalization
- Disconnected customer journeys impacting campaign performances
The Solution
We designed an integrated, multi-pronged solution to drive effective HCP segmentation for laser-focused targeting, data consolidation for unified customer views, strategic salesforce alignment, and hyper-personalized content and campaign strategies. To learn more about how we executed this strategy across pre-launch and launch phases, download the PDF below.
Outcomes
Indegene’s advanced data-driven strategy for relaunch significantly improved brand awareness and recall among HCPs, resulting in increased volume of prescriptions within the first 3 months of the campaign launch.
20%
Speed to market
63%
HCPs engaged with the shared content
10%
Volumes of NRx and NBRx