Global pharmaceutical company achieves 30% content review efficiency with Indegene

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The Customer

A leading global pharmaceutical company that provides innovative healthcare solutions and is deeply committed to leveraging technology in order to enhance operational efficiencies was looking to adopt advanced modular content strategies. However, the company faced challenges with their digital asset management (DAM) capabilities and overall readiness to implement modular content in pharma.

Healthcare professional reviewing a document

Challenges

  1. The company recognized the need to establish a DAM system to enable future content strategies, especially for modular content, but did not have the systems in place to support this transformation

  2. The company did not have the essential features required to enable modular content and improve marketing efficiency. These included a claims library to manage approved claims, a component library to store reusable content modules, and brand portals to facilitate content reuse across teams

  3. There was no DAM library in place to effectively store and manage assets, which created inefficiencies in content management and the review process

  4. The company did not have organizational processes and workflows in place to implement a successful modular content strategy, which in turn led to increased time and effort spent on content creation

  5. The company lacked trained and certified experts who could efficiently manage and utilize the DAM platform, making the transition to modular content more difficult

The Solution

To overcome these challenges, Indegene implemented a comprehensive transformation strategy focused on introducing the organization to the necessary tools, features, and trainings needed to enable the organizations’ transition to modular content management.

  • Introduction of an iMedical Review (iMR) DAM: Veeva Vault PromoMats, was introduced as the core platform for the organization’s digital asset management needs. The system was configured to act as the central repository and enabler of modular content strategies
  • New feature launches: Several critical features were launched to support modular content, including
    • Claims library: A structured repository for managing approved claims, ensuring consistency and compliance across assets
    • Component library: A library for storing reusable content modules, allowing the organization to quickly build modular content without recreating assets
    • Brand portals: These portals facilitated easy access to brand assets and content reuse, streamlining the creative process
  • In-depth training: A comprehensive training program was introduced, focusing on the claims library and other key DAM features. This training equipped the team with the knowledge to effectively manage the platform and ensure long-term success
  • Content Asset Manager enablement: A dedicated Content Asset Manager was introduced to oversee the management of the DAM platform, ensuring that future training and adoption efforts were well-supported

Outcomes

The implementation of Veeva Vault PromoMats and the overall solution prepared the organization to transform their modular content strategy by implementing essential DAM features, enabling the team to effectively manage components, claims, and other reusable assets. A clear action plan was established for future claims library enablement, ensuring continued success in managing approved claims across assets. A complete DAM library was also set up, providing a centralized location for all digital assets, enabling faster content reuse and more efficient marketing efforts.

30%

increase in content review efficiency

40%

faster content creation

100%

assets migrated and categorized