The Customer
A global pharmaceutical organization wanted to streamline its digital content for brands across North America and Europe.
The aim was to simplify and automate approval cycles across countries, and enable quick creation and assembly of pharmaceutical digital assets.
Challenges
- Primitive and manual process for identifying digital assets
- Poor asset repurposing, and disconnected asset flow across brands
- Poor asset analytics
- No dedicated digital search and discoverability
- Lack of defined and rule-based components
The Solution
Indegene provided an end-to-end Digital Asset Management (DAM) solution, starting from assessment, consulting, deployment, and maintenance.
We laid down global-regional-local stakeholders alignment and governance-based definitions. Accordingly, our DAM solution streamlined the pharmaceutical asset curation, creation, and repurposing processes.
Lastly, we also provided asset analytics for the entire asset creation, repurpose, and distribution processes across the organization.
Outcomes
Indegene’s end-to-end strategy helped in streamlining digital asset collection, curation, storage, tagging, and enabling asset repurpose. Our solution helped the customer optimize their overall content value chain with significant savings on cost and effort, bundled with analytics and reporting.
63%
Reduction in time for asset operations
45%
Reduction in cost of asset operations
50%
Increase in overall asset re-use and re-purpose