The Customer
A global, pharmaceutical industry-focused educational platform with a focus on nanomedicine and nanoscience uses their flagship website to target scientific and academic communities in the US and EU regions. The website serves as a valuable source of information, providing users with videos, articles, and educational resources to deepen their understanding and knowledge of nanomedicine.
However, when considering the competition, the website of the company lacked crucial features and struggled with performance, hindering organic growth. The company realized that they needed to overcome significant challenges in order to improve the overall organic performance and popularity of the website.
Challenges
The Solution
- Target audience identification: As a first step, Indegene’s life sciences SEO experts identified, defined, and formalized the target audience of the company, which eventually also helped in finding relevant websites and platforms for backlinking.
- Competitor analysis: The Indegene team analyzed the backlink profiles of the company’s competitors to identify potential linking opportunities and understand their backlinking approach.
- Link prospecting: The team researched authoritative and relevant websites, blogs, or publications within the space that could benefit from the company’s owned content. These included industry publications, influential blogs, resource pages, and forums.
- Outreach to authoritative websites: Indegene’s team contacted and built relationships with shortlisted websites using personalized emails and messages, which, in turn, helped in building genuine connections by highlighting the value that the owned content of the company offers to their audience.
- Monitoring and maintenance: In addition, the team regularly monitored and maintained backlinks by keeping track of acquired backlinks and ensuring they remained active. Monitoring the quality and relevance of the linking websites proved to be a key success driver.
Outcomes
167%
increase in the number of backlinks
265%
boost in ranked keywords
266%
boost in domain rating
Indegene’s SEO team secured collaborations with industry leaders through strategic partnerships and ethical link-building tactics. This resulted in a diverse, high-quality backlink profile that shunned low-value links and amplified the domain authority and organic reach of the website. The resulting boost in organic performance validated the effectiveness of the outreach campaign, ultimately translating into tangible user views, engagement, and conversions on the website.