About the Customer
The customer is a German multinational science and technology company with about 60,000 employees and a presence in 66 countries. The Healthcare business is focused on helping patients and bringing them solutions around multiple therapeutic areas including Oncology, Neurology, Immunology, Fertility, Endocrinology, and General Medicine.
The Need
Identifying use cases from end-to-end content chain that will benefit the most from GenAI-based automation
Navigating the complexity of customizing GenAI to meet diverse content needs
Evaluating the return on investment (ROI) for implementing GenAI across different stages of content creation
Indegene Solution
Indegene's team customized our proprietary GenAI ROI Framework to prioritize impactful use cases and align them with the vision of the healthcare giant.
The team:
Seamlessly integrated the GenAI ROI Framework into the customer’s existing content lifecycle. This framework helped evaluate key factors such as investment, savings, technological ecosystem, and synergies across diverse content types to generate a comprehensive score
Leveraged the ROI score to segregate use cases across multiple phases; addressing immediate requirements as well as overall strategic requirements in long term and connectedness of multiple content types
Outcomes
A GenAI ROI Framework tailored to meet specific client needs as an objective evaluation tool for assessing GenAI use cases
Focused overall investment on areas with the highest potential ROI, optimizing the efficiency and effectiveness of content creation efforts