Swiss American Pharma company streamlines medical communication and publication operations for global vision care business

Challenges

A leading Swiss American pharma company, was looking to streamline the medical communication and publication operations for its global vision care business to Publication Extenders: The Digital Shift in Scientific Storytellingenable better scientific exchanges with its customers

With an expanding portfolio the client required support in developing manuscripts, abstracts, posters, slide decks, identification and submission of manuscripts to target journals, external author coordination and Pubs Hub review

Indegene Solution

Indegene deployed a medical communication team comprising of medical writers and reviewers, copy-editors, graphic designers, and a dedicated Project manager, in an offshore model to ensure cost efficiencies along with high customer satisfaction

The solution included:

  • Competitive and market Intelligence for the ocular health division with Competitor Profiling, CI Monitoring, landscape analysis & conference coverage
  • Support on Publications, Congress Activities, Medical slide deck deliverables
  • Development of manuscripts, abstracts, posters, slide decks identification and submission of manuscripts to target journals, external author coordination and Pubs Hub review
  • Monitoring the quality KPIs, milestones and deadlines with bi-weekly review meetings

Outcomes

Indegene's solution resulted in streamlined Personalized Medical Communicationsmedical communication activities for the client's global vision care business. By deploying a dedicated offshore team comprising medical writers, reviewers, copy editors, graphic designers, and project managers, we ensured cost efficiencies while maintaining high customer satisfaction. The outcomes included enhanced competitive and market intelligence for the ocular health division, support for publications and congress activities, and the development and submission of manuscripts to target journals. Our rigorous monitoring of quality KPIs, milestones, and deadlines through bi-weekly review meetings ensured timely and high-quality deliverables.

>80%

acceptance rate for first drafts

4.6

Average CSAT

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