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Amgen, Sun Execs On Driving Brand Launch Success Even As ‘Punches’ Land
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Amgen, Sun Execs On Driving Brand Launch Success Even As ‘Punches’ Land

05 Oct 2023
Executive Summary
Senior executives from Amgen and Sun Pharma discuss strategies to get brand launches right amid changing market dynamics. Over 40% of drug launches are currently estimated to fall short of their two-year targets.
To read the full story, click here.

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