Organized by MedAdNews, a leading magazine tracking the life sciences industry, and part of the PharmaLive.com group, the annual Manny Awards honor the best in pharmaceutical and healthcare advertising.
According to Jeff Rothstein, CEO, CultHealth, “Today, there are a lot of technologies available to marketers. But when you’re developing brands, one of the most important aspects is authenticity. The challenge is that technology isn’t inherently authentic. AI, for instance, is the opposite of authentic; by definition, it’s artificial. In coming together with Indegene, we’re taking an approach that champions human creativity and pairing it with technology in service of authentic brand development.
“What Indegene also allows us to do is offer best-in-class global omnichannel activation, informed by proprietary data IP with a level of insight that isn’t available for purchase. It’s unparalleled. You simply cannot buy two decades worth of individual-level engagement data; it doesn’t exist anywhere - except here”, adds Rothstein.