Iselin, New Jersey – December 18, 2013: Indegene (www.indegene.com), a leading provider of R&D, commercial, and marketing solutions to top global pharmaceutical and healthcare organizations, has been named a Leader in sales and marketing business services in IDC MarketScape: Worldwide Life Science Sales and Marketing BPO 2013 Vendor Assessment (Doc #HI243884, October 2013). Indegene has also been recognized as a Major Player in technology and strategic consulting in the IDC MarketScape: Worldwide Life Science Sales and Marketing ITO 2013 Vendor Assessment (Doc #HI243591, October 2013), and in the IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting 2013 Vendor Assessment (Doc # HI244309, November 2013).
Dr. Rajesh Nair, President, Indegene Inc., said, "In today's dynamic pharma environment, the ability to partner with clients flexibly as well as holistically across the value chain is critically important. This recognition by IDC is a validation of Indegene's unique ability to be an effective global transformation partner to pharmaceutical and life science clients across Sales and Marketing BPO, Technology, and Consulting areas."
Indegene's Sales and Marketing Solutions include multi-channel marketing; remote detailing; virtual reps/MSLs; patient enablement; creative production, packaging, artwork and labeling; brand and medical communication; training; launch management; and analytics. The company has a suite of proprietary platforms, products and services in each of these areas and also provides advisory services. "Since our acquisition of Aptilon in 2012, we have accelerated our investments in MCM and Sales and Marketing technology, operations, and capability building. It's a privilege to not only be included in this worldwide study, but also perform so well across BPO, Technology, and Consulting. This is affirmation of our clients' belief as well as our growing global brand and market share." said Dr. Nair.
To learn more about Indegene's Sales and Marketing BPO, Technology and Consulting solutions, please click here.
Indegene is a leading provider of R&D, commercial, and marketing solutions to global pharmaceutical and healthcare organizations. We partner with clients to drive both productivity and revenues by delivering better patient outcomes; optimizing cost; enhancing R&D agility and improving sales and marketing effectiveness. We apply deep scientific knowledge, flexible delivery models, proprietary technology, and a client-centric approach to drive transformational initiatives.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.