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HomeWhat we thinkCase studies
Indegene overhauls a MedInfo Portal to boost customer engagement by >200%
The Customer
A multinational biopharmaceutical company, headquartered in the US wanted to revamp their existing MedInfo Portal into an efficient and intuitive platform that facilitated dynamic exchange of medical information with healthcare professionals (HCPs).
Challenges
Ineffective information architecture and search functionality
Static interface and non-intuitive user experience
Outdated composition of imagery
Ineffective navigation and calls-to-action
The Solution
Indegene leveraged a human-centered approach along with UX design principles, best practices, and competitor analysis to deliver a new platform with an intuitive user experience. The accelerated process involved well-defined phases for design, MLR (medical, legal & regulatory) review, UAT (user acceptance testing), development, and deployment—with consistent focus on improved stability, design and UX, search, and other functionalities. Finally, we ensured that the platform is secure, HIPAA-compliant and aligns with the intricate global regulatory framework.
Outcomes
Indegene modernized the client's MedInfo portal to deliver seamless communication with HCPs. The new functionalities and robust compliance frameworks enabled an intuitive and engaging user experience.
>200% ↑
Customer engagement
>200% ↑
Downloads
0.3 seconds
Platform loading speed
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