Indegene boosts HCP engagement by 27% for a global Japanese drugmaker

A global Japanese pharmaceutical company faced numerous challenges in analyzing the effectiveness of its HCP-targeted campaigns across the expansive EUCAN regions, including Italy, the UK, Canada, and Belgium.

• Fragmented data across HCP journeys, content, and channels
• Lack of clear metrics to measure the impact of campaigns
• Absence of an integrated operating model, hampering campaign operations
• No overarching strategy or integrated multi-channel tracking to address campaign stakeholders demands

We implemented a multi-pronged approach that covered the following aspects.

• A robust data enablement strategy underpinned by taxonomy standardization
• Data warehousing to enhance the campaign operations architecture across EUCAN by establishing a centralized data management model
• Digital affinity scoring models to capture HCP activity across channels
• Data optimization strategies for the seamless generation of insights from diverse dataset
• A personalized measurement framework that incorporates a standardized campaign tagging and data collection taxonomy
• A self-service insights architecture, providing a centralized and comprehensive view of campaign performance across various channels.